For touring dance competitions
26 weekends. Countless events.Never-ending logistics.One place to run it all.
Staffing, flights, hotels, equipment, merch, finance — and everything in between.
One system that runs your whole season (and soon, your whole company)
- Free up to 5 events
- No card required
- Crazy simple onboarding
- Set up in an afternoon
Today you have nine tools with no source of truth
Staff availability — FALL 2026.xlsx
Last edited Sept 3. Is it still true?
TAW_Nashville_v7_FINAL_FINAL.docx
v6 is still in the group text
Delta Air Lines
9:14 AM
Your eTicket receipt — BNA ✈ SDF
Confirmation HXK9TR · Passenger 1 of 2…
17 emails, 3 airlines, one inbox
Q3 P&L — FINAL (Kelsey's copy).xlsx
Three copies. Three different totals.
Rooming list.xlsx
Who can't room with a judge?
Opryland invoice — scan_0043.pdf
Actuals live in a shoebox
Sat, Oct 18 at 11:52 PM
Nobody wrote it down
Day rates
Kelsey's doc. Kelsey is on a plane.
Gaylord Opryland Events
Tue
RE: RE: FW: room block??
Per my last email, the rate we can hold is…
The rate is in message 4 of 9
Gaylord Opryland
Yesterday at 4:12 PM
Transcription
“Hi this is Brandi with the room block the cutoff for your rate is um actually the fif— no sorry the…”
The cutoff date is in here somewhere
Kelsey · mobile
Outgoing · 7:23
Whatever got decided lives in that call
FREIGHT ZONES
SE → Ray
Midwest → ???
ask Kelsey!!
Redrawn every August, from memory
With the Herding Cats ecosystem, everyone works in the same place
Nashville Fall Classic
- Timeline
- Brief 7:45 · Load-in 6:00 · Doors 8:30
- Roster
- 14 staff · 3 judges · all confirmed
- Travel
- 9 flights booked · 2 driving · 1 gap flagged
- Hotel
- Gaylord Opryland · 12 rooms · $189/night
- Equipment
- 42 cases scanned · backdrop frame flagged
- Freight
- Zone: Southeast · Ray Whitlock · dock 6:00 AM
- Finance
- Revenue $48.2k · Costs $31.9k · Margin +34%
AI insight
Louisville registrations are pacing 12% behind last year — flagged six weeks out, not after.
Getting started
Don't rebuild your season. Drop it in.
Dump in last year's spreadsheets, contracts and stray PDFs. Herding Cats reads them and builds your company while you watch.
Step 1 · Dump everything in
Staff availability — FALL 2025.xlsx
43 rows · 9 tabs
Season schedule v4 FINAL(2).docx
26 weekends
Venue contracts (scans).pdf
14 files · 212 pages
Rooming list — Spring 2025.xlsx
Merged cells and all
Fwd: Fwd: room block rates
Gaylord Opryland · Tue
Judge contracts 2025.pdf
Scanned, slightly crooked
Travel worksheet — Kelsey's copy.xlsx
Formulas nobody remembers
When a judge cancels (draft).docx
Last edited 2023
Delta eTicket receipts (31)
Inbox search: "itinerary"
Freight zones.jpg
Photo of a sticky note
Drop last season here
0 of 10 files in
—
events
—
staff
—
judges
—
venues
—
hotels
—
rooming lists
—
itineraries
—
contracts
—
cases
Season calendar
Built26 weekends, Feb 7 – Jul 26
Staff roster
Built43 people · roles + day rates
Venues & hotels
BuiltGaylord Opryland · Nashville
12 rooms · $189
Galt House · Louisville
10 rooms · $164
Boise Centre · Boise
Hall B · AV incl.
Contracts → budgets & P&L
BuiltPlaybooks
BuiltEverything lands on one review screen. Nothing saves without your OK.
Move your season inAny format
Spreadsheets, Word docs, scanned PDFs, exports from your old platform, screenshots of a whiteboard.
You approve every line
It shows what it found and where it found it. Fix a name, skip a row, then save. Your originals stay yours.
An afternoon, not a quarter
No sales call, no setup fee, no data-entry weekend. Most companies are staffing their first weekend the same day.
Assistant
Nashville Fall Classic · Oct 17–18
AI assistant
Ask a question.The season answers.
It reads your rosters, venues, timelines, and numbers — not a chatbot with your logo on it.
It proposes, you approve
Every change is a card. Nothing happens without your OK.
Some things stay human
Event dates and status are off-limits to it, always.
Everyone gets their own
Staff see their weekends. Drivers see their runs.
Try the chips below — every reply is scripted from real product behavior.
When it goes wrong
It's Thursday night.A judge just canceled.
Managing fallout has never been easier. With automated company playbooks, your action plan is one click away — and every dollar it moves lands on the event's report.
Every scenario runs a real plan. Try one →
Something changed?
What happened?
Pick one. Every option below is a real scenario with a real plan behind it.
P&L · builds itself
Boise Spring Showcase
- 98,426
Registration payments
$100,432 from 42 studios − $2,006 refunds
- 15,465
Merchandise sales
$24,380 sales − $8,915 COGS
- 2,635
Concessions
$4,120 sales − $1,485 COGS
- (14,328)
Travel
Flights $11,304 + cars & rideshares $3,024
- (9,500)
Venue
Signed contract · $8,000 hall + $1,500 AV
- (10,200)
PayrollEstimated
17 staff × day rates × 3 event days
Net · margin 64%
$82,498
A scripted demo with scripted numbers — but this is the shape: operations write the lines, merch counts and receipts fill in the rest, and the report is ready before the truck is unpacked.
The proof
Did Boise actually make money?
Every weekend gets a real report — registration after refunds, travel, venue, payroll, merch — built from the work that produced it. Not a reconciliation project in May.
- Budgets sit under the same numbers, so an overrun gets flagged the week it happens — not at close.
- Estimates stay labeled estimates until the booking or the receipt replaces them.
- Multiple touring brands roll up into one season table, and drill back down to the event tab.
Built for
Everyone who touches the weekend sees their part of it.
Same record, different view. Pick a role.
National Directors
The whole season on one screen.
Every weekend, every brand, one table. Margin per event, who is where, what is about to go wrong.
- Season P&L that rolls up and drills down
- Budget overruns flagged the week they happen
- AI insights across all brands
Season 2026 · margin by weekend
3 brandsNashville Fall Classic
+34%
Boise Spring Showcase
+64%
Columbus Nationals
+41%
Louisville Regional
+12%
Phoenix Invitational
+28%
Louisville is pacing 12% behind. Registrations flagged six weeks out.
Where the numbers come from
Do the work. The books write themselves.
Nobody codes an expense or types a journal entry. Every booking, assignment, and count lands on the event's report the moment it happens.
You do this
The ledger gets this
LiveBoise Spring Showcase
- Lodging · BoiseEst(4,800)
- Payroll · BoiseEst(600)
- Freight · Boise(2,150)
- Merch sales · Boise24,380
Running net · so far
$0
Before you move a season in
Walled off & secure
Your records never mix with another company's. Your proprietary data stays yours.
Roles match the org chart
Staff, truck drivers & coordinators each see only what they need to get their job done.
Proactive AI that never goes feral
Every change suggested by our AI agent requires explicit human approval.
Start your season
Your whole season, on one system
Start free with up to 5 events. Nothing to install, nobody to call.
- Free for up to 5 events
- No card required
- Cancel any time